The event is organized by Wirtschafts- und Innovationsförderung Salzgitter GmbH (WIS).

The event is aimed at people interested in starting a business, young companies and people who are involved in the topic of company succession.
The aim is to provide orientation, impart knowledge and facilitate an exchange with experienced contacts from Salzgitter and the region.

The focus will be on keynote speeches on tax and financial aspects of setting up a business, a best-practice example from Salzgitter and the marketplace for start-ups and business succession. There, experts from the Salzgitter advisory network will be available for personal discussions and will contribute their experience from their daily work with start-ups and successions.
Together with the Salzgitter Advisory Network, the Start-up Day brings together a wide range of expertise in one place and enables people interested in setting up a business to talk to numerous experts in person in one afternoon.

"Founding a company is rarely a path you take alone. That's why we bring together knowledge, experience and contacts at the Start-up Day. The marketplace and the Salzgitter advisory network offer participants important guidance - regardless of whether they are just starting out or have already founded a company," explains Nathalie Hauer, expert for start-ups and company succession at WIS and organizer of the event.