It is intended to pave the way for the transformation of the village district into an industrial area and help to relocate the residents (currently 464) who live close to the factory fences of the large corporations.

With the conversion of the Watenstedt district and its surroundings, unrestricted commercial and industrial use is planned. A high-quality industrial area is to be created by implementing an urban development project for Watenstedt.

At the same time, the project aims to find solutions to social problems and the socially acceptable resettlement of residents as well as the purchase of all land from private owners.

A 2011 report by the Lower Saxony Institute for Economic Development estimates that it will take up to 15 years to relocate the residents of Watenstedt and convert the district into an industrial area. According to initial estimates, around 19 million euros will be needed to purchase houses and land. The expansion of the infrastructure will cost between 18.5 and 41.8 million euros, depending on the development option.

The articles of association provide for two managing directors, one of whom will be delegated by each of the cooperation partners. The Supervisory Board consists of five members. In addition to the Lord Mayor as Chairman of the Supervisory Board, the city will provide two further Supervisory Board members.

Salzgitter AG has appointed Michael Kieckbusch and Peter-Michael Gens as members of the Supervisory Board. The City of Salzgitter proposes Michael Loos and Kurt Grinbergs as members of the Supervisory Board. Christian Heinrich from Salzgitter AG is appointed as Managing Director. The City of Salzgitter proposes Michael Tacke as Managing Director. The council made the official decision on the appointment by the City of Salzgitter at its meeting on February 27, 2013.

In addition to the Supervisory Board, there is an Advisory Board with members from the circle of business representatives of large and medium-sized companies. Furthermore, an expert representative of the Watenstedt population has been appointed to the advisory board. Furthermore, those political groups that are not represented on the Supervisory Board are each given the opportunity to propose a member for the company's Advisory Board. This committee is intended to provide the company with expert advice on the implementation of the project.